Job Purpose

The (Senior) Brand Manager will be responsible for driving brand performance within the CVRM/ or Biologics therapeutic area. The role focuses on translating brand strategy into effective execution, leveraging data-driven insights, cross-functional collaboration, and omnichannel marketing to maximize business outcomes, patient access, and brand growth.

Key Responsibilities

1. Brand Strategy & Business Performance

• Develop and execute brand strategies to achieve business objectives, including sales performance, P&L targets, and pre-launch excellence.
• Define brand vision, positioning, narrative, KPIs, and content strategy aligned with global direction.
• Anticipate market trends and identify opportunities and risks based on data and insights.

2. Brand Plan Execution

• Lead end-to-end execution of brand plans to ensure delivery of strategic goals.
• Design and implement customer engagement plans across multiple channels (omnichannel approach).
• Develop and manage content calendar, ensuring consistent and impactful brand communication.
• Drive service and customer journey improvements to enhance brand experience.

3. Cross-functional & External Collaboration

• Work closely with cross-functional teams (Medical, Sales, Market Access, Regulatory, Finance) to ensure seamless execution of brand initiatives.
• Manage external agencies and vendors to deliver high-quality marketing campaigns.
• Optimize partnerships and ensure alignment with global and local requirements.

4. Customer, KOL & Market Engagement

• Engage and manage KOLs to gather insights and support brand development.
• Lead customer segmentation, targeting, and value proposition design.
• Build strong stakeholder relationships to support brand objectives and market access strategies.

5. Digital & Omnichannel Marketing

• Develop and execute digital marketing strategies and omnichannel campaigns tailored to customer needs.
• Optimize digital tools and platforms to enhance engagement and customer experience.
• Leverage AI and data-driven tools to improve marketing efficiency and execution effectiveness.

6. Market Intelligence & Analytics

• Analyze market research, customer insights, and competitive landscape to support strategic decision-making.
• Monitor performance metrics and provide actionable insights for continuous optimization.

7. Financial & Project Management

• Manage brand budgets, financial planning, and resource allocation effectively.
• Ensure timely execution of projects within scope, budget, and timeline.

8. Team Development & Leadership

• Coach and develop direct reports, supporting their career growth and capability building.
• Foster a collaborative, high-performance team culture across functions.
• Lead by influence in a matrix organization.

9. Compliance & Governance

• Ensure all marketing activities comply with AZ global policies, local regulations, and industry codes of conduct.
• Maintain high standards of ethical marketing practices.

Core Capabilities

• Analytical Thinking: Ability to interpret data and translate insights into actionable strategies
• Creative Problem Solving: Strong judgment and innovative thinking in complex situations
• Collaboration & Influence: Effective stakeholder management in matrix organizations
• Resilience: Ability to perform under pressure and manage multiple priorities
• Learning Agility: Continuous development of scientific and therapeutic knowledge

Required Qualifications & Experience

• Bachelor’s degree in Pharmacy or Medicine (or related scientific field)
• Minimum 3+ years of experience in pharmaceutical brand management with proven campaign execution success
• Strong understanding of regulatory frameworks and marketing compliance in pharma
• Experience in cross-functional project management within complex organizations
• Strong communication, presentation, and stakeholder engagement skills
• High attention to detail, accountability, and execution excellence