Job Purpose

The Brand Manager is responsible for driving brand performance within the Respiratory and Specialty therapeutic areas. This role focuses on translating brand strategy into effective execution through data-driven insights, cross-functional collaboration, and omnichannel marketing to maximize business performance, patient access, and sustainable brand growth.

Key Responsibilities

Brand Strategy & Business Performance

• Develop and execute brand strategies to achieve business objectives, including sales performance, P&L targets, and pre-launch excellence.
• Define brand vision, positioning, narrative, KPIs, and content strategy aligned with global direction.
• Anticipate market trends and identify opportunities and risks based on data and insights.

Brand Plan Execution

• Lead end-to-end execution of brand plans to ensure delivery of strategic goals.
• Design and implement customer engagement plans across multiple channels (omnichannel approach).
• Develop and manage content calendar, ensuring consistent and impactful brand communication.
• Drive service and customer journey improvements to enhance brand experience.

Cross-functional & External Collaboration

• Work closely with cross-functional teams (Medical, Sales, Market Access, Regulatory, Finance) to ensure seamless execution of brand initiatives.
• Manage external agencies and vendors to deliver high-quality marketing campaigns.
• Optimize partnerships and ensure alignment with global and local requirements.

Customer, KOL & Market Engagement

• Engage and manage KOLs to gather insights and support brand development.
• Lead customer segmentation, targeting, and value proposition design.
• Build strong stakeholder relationships to support brand objectives and market access strategies.

Digital & Omnichannel Marketing

• Develop and execute digital marketing strategies and omnichannel campaigns tailored to customer needs.
• Optimize digital tools and platforms to enhance engagement and customer experience.
• Leverage AI and data-driven tools to improve marketing efficiency and execution effectiveness.

Market Intelligence & Analytics

• Analyze market research, customer insights, and competitive landscape to support strategic decision-making.
• Monitor performance metrics and provide actionable insights for continuous optimization.

Financial & Project Management

• Manage brand budgets, financial planning, and resource allocation effectively.
• Ensure timely execution of projects within scope, budget, and timeline.

Team Development & Leadership

• Coach and develop direct reports, supporting their career growth and capability building.
• Foster a collaborative, high-performance team culture across functions.
• Lead by influence in a matrix organization.

Compliance & Governance

• Ensure all marketing activities comply with AZ global policies, local regulations, and industry codes of conduct.
• Maintain high standards of ethical marketing practices.

Requirements

Education

• Bachelor’s degree in Pharmacy, Medicine, or a related scientific field.
• MBA or relevant postgraduate qualification is preferred.

Experience

• Minimum 3+ years of experience in pharmaceutical brand management with proven campaign execution success
• Proven experience in brand strategy, campaign execution, and product lifecycle management.
• Experience working in cross-functional and project management within complex organizations.
• Experience in Respiratory, Specialty Care, or innovative pharmaceutical products is preferred.
• Product launch, digital marketing, or sales experience is an advantage.

Skills

• Brand strategy, commercial marketing, and product lifecycle management.
• Omnichannel marketing, customer engagement, and stakeholder management.
• Market analysis, business insights, and data-driven decision making.
• Project management, budget planning, and cross-functional collaboration.
• Strong communication, presentation, and knowledge of pharmaceutical compliance.