Key Responsibilities 

• Brand Strategy & Planning
  • Build and lead strategic brand plan to drive awareness, usage, and loyalty in both ETC and cosmetic channels.
  • Define clear positioning, brand key message & value proposition.
  • Identify growth levers based on consumer & market insights (product, channel, communication).
• Marketing Execution
  • Lead & implement ATL, BTL, Digital, KOL, PR & medical detailing campaigns.
  • Plan and execute key launches, events, and brand activations.
  • Work hands-on with ABM, agencies & cross-functions to ensure flawless execution.
• P&L Management & ROI Ownership 
  • Build and manage brand marketing budget.
  • Track performance, analyze channel ROI, propose investment reallocation based on data.
• Leadership & People Management
  • Coach and develop ABM to ensure capability building and succession readiness.
  • Lead cross-functional collaboration to align business priorities.

Key Requirements 

• • Bachelor’s degree in Marketing, Pharmacy, or Business.
  • 3+ years in brand management (CHC, OTC, cosmetics, or pharma industry preferred)
  • Proven experience in managing both ETC (hospital/pharmacy) & retail (cosmetic/consumer) channels
  • Familiar with ATL/BTL/Digital and working with agencies & KOLs
  • Strong strategic mindset with ability to connect business and marketing KPIs
  • Hands-on and detail-oriented; comfortable with execution under time pressure
  • Fluent in English and Vietnamese