Job Purpose

Develop opportunities in assigned territories by engaging hospitals and end-users, working with dealers, tracking pipeline, gathering market intelligence, and coordinating internal support to advance projects.

Key Responsibilities

Market Development & Opportunity Follow-up

• Identify opportunities in assigned territories and accounts.
• Understand customer needs, local suppliers, procurement practices, and purchasing processes.
• Follow up with customers and coordinate the support needed to advance opportunities.

Dealer Communication & Pipeline Tracking

• Work with dealers’ sales teams daily to track opportunities, project progress, feedback, and next steps.
• Support customer visits, product discussions, demonstrations, and quotation-related coordination.
• Keep pipeline data current in SFDC; flag delays, channel concerns, and support needs to the Business Development Lead and SMM.

OR1 Projects & Focused Products

• Track OR1 projects from an early stage with the Business Development Lead, VAS Manager, and dealers.
• Monitor milestones and coordinate support from dealers and internal teams.
• Follow up on annual focused product plans and dealer activities with Product Marketing.

Field Visits & Customer Engagement

• Visit hospitals with dealers and engage end-users, decision-makers, and key influencers.
• Build relationships and understand purchasing behaviour and barriers to product adoption.
• Share customer feedback with relevant internal teams.

SFDC & Market Intelligence

• Maintain accurate account and opportunity records in SFDC for reporting and forecasting.
• Gather insights on treatment trends, customer preferences, and competitor pricing, positioning, and promotions.
• Contribute to territory plans and the installed base database.

Internal Coordination

• Work with Product, Marketing, Service, RA/QA, and Finance to address customer needs and move opportunities forward.
• Share timely field information so teams can provide suitable product, technical, service, regulatory, or commercial support.
• Perform other BD and field coordination tasks as assigned by BDL or management.

Requirements

Education

• Bachelor’s degree in Business, Marketing, Healthcare Management, or a related field

Experience

• + 2–3 years in business development, capital sales, or customer-facing roles in medical devices, healthcare, pharmaceuticals, or related fields.
• Dealer coordination, hospital accounts, and pipeline tracking preferred; SFDC experience is a plus.

Skills

• Customer engagement, needs assessment, and product presentation.
• Opportunity tracking, dealer and internal coordination, problem-solving and accurate reporting