Job Description
JOB SUMMARY
The Business Unit Head will be responsible for overseeing the sales and marketing functions for OTC, Cosmetic, Herbal, Vitamin & Supplement product portfolio. Reporting directly to MD, the successful candidate will play a pivotal role as a strong marketer, good at budget planning, forecasting business, operations and follow up with logistics, driving commercial success and achieving revenue targets. This is a highly strategic and influential position that requires exceptional leadership skills and a deep understanding of the pharmaceutical industry & FMCG industry.KEY RESPONSIBILITIES
- Lead and manage the sales division, including Sale representatives of OTC, Semi-Ethical & Pharmacy, to drive revenue growth and meet sales targets.
- Have experience in handling Rx (prescription) products and working with hospitals/healthcare providers
- Develop and implement comprehensive marketing strategies (GT, MT, e-Commerce) to enhance brand positioning, engage key opinion leaders, and promote products effectively.
- Lead and manage the entire Marketing team, Trade marketing, e-Commerce, and developing brand plans and strategies for the brand and divisions
- Drive new product development and ensure successful launches of new offerings.
- Collaborate with cross-functional teams to ensure effective product life cycle management, from launch strategies to lifecycle planning.
- Develop and execute an omnichannel experience strategy to optimize customer engagement and maximize sales and marketing efforts.
- Manage the business unit's P&L, closely monitoring budgeting, forecasting, and expense management.
- Conduct thorough risk assessments to identify and mitigate potential challenges in the competitive environment.
- Provide training and skill development to the sales and marketing teams to enhance their capabilities.
- Build and maintain strong relationships with internal stakeholders, fostering collaboration and alignment to achieve business objectives.
REQUIREMENTS
- A bachelor's degree in business, marketing, life sciences, or a related field. An MBA or equivalent advanced degree is highly preferred.
- A minimum of 10 years of progressive experience in sales and marketing roles within the pharmaceutical industry, with a focus on OTC, Cosmetic, Herbal, Vitamin & Supplement.
- Hands-on approach with a proactive attitude; willing to be on the ground to support the team.
- Quickly responsive to challenges and adept at problem-solving to ensure effective solutions.
- Supportive leadership style that fosters collaboration and team empowerment.
- Proven track record of driving revenue growth, achieving sales targets, and effectively managing P&L for product portfolios.
- Strong leadership skills with the ability to inspire and motivate cross-functional teams.
- In-depth knowledge of OTC, Cosmetic, Herbal, Vitamin & Supplement area, including key products and market dynamics.
- Experience in digital marketing and leveraging digital channels for customer engagement.
- Exceptional communication and presentation skills, with the ability to influence and negotiate with stakeholders at all levels.
- Strong business acumen and strategic thinking abilities, analytical skills, with a results-oriented mindset.