Key Responsibilities 

1. Strategy & Growth

• Develop the company's 3–5 year vision, strategy, and development roadmap.
• Hold full P&L responsibility for the company (revenue, gross profit, EBITDA, cash flow).
• Formulate long-term budgets, approve strategic expenditures, and optimize resource allocation.
• Develop the product portfolio strategy and a pricing policy based on scientific value.

2. Marketing & Commercial

• Lead the commercial strategy across all channels: ETC, OTC, B2B, and Online.
• Position the brand as "Expert-driven, in-depth scientific nutrition, distinct from mass-market products."
• Manage the Marketing budget, optimize ROI, and monitor sales performance.
• Analyze market data and measure distribution channel effectiveness (sell-in/sell-out, OTIF, inventory levels).
• Implement Digital Marketing, CRM, scientific seminars, and KOL engagement activities.
• Drive new product development and identify breakthrough growth segments.

3. Operations & Supply Chain

• Manage demand forecasting, inventory, and import/production planning.
• Ensure operational KPIs are met: OTIF >95%, maintain optimal inventory levels, and minimize stock-outs.
• Optimize logistics costs and manage relationships with suppliers and distributors.

4. Finance & Risk

• Manage cash flow and optimize the working capital cycle (DSO, DPO, Inventory Days).
• Ensure financial reports are accurate and audit-ready.
• Collaborate with the CFO on tax planning, capital management, and risk governance.
• Establish a robust internal control system.

5. Regulatory & Quality

• Ensure full compliance with all relevant regulations: MOH, GMP, GDP, pharmaceutical advertising.
• Oversee product registration and manage legal dossiers.
• Manage pharmacovigilance processes, recall plans, and complaint handling procedures.

6. R&D & Product

• Define the pipeline for scientific Pharmaceutical & Nutrition products.
• Collaborate with the R&D department on formula development and scientific evidence gathering.
• Manage the product life cycle: registration, improvements, and portfolio expansion.

7. People & Culture

• Manage all departments: Sales, Marketing, Finance, HR, IT, R&D, Legal, and Supply Chain.
• Build a succession leadership team; coach and develop personnel.
• Foster a culture of execution, accountability, and transparency to build a cohesive team.
• Establish a reward mechanism, including ESOP/bonuses linked to KPIs.

8. Partnerships & External Relations

• Build and maintain strong relationships with distributors.
• Develop relationships with hospitals, research institutes, pharmacy chains, and regulatory bodies.
• Represent the company in partnerships and strategic contract negotiations.

Key Requirements 

• Bachelor's degree or higher (Pharmacy / Business / Marketing); MBA is preferred.
• ≥12–15 years of experience in the Pharmaceutical / FMCG / Nutrition industry, with at least 5 years in a P&L management role.
• Proven track record of managing annual revenue between VND 500–1,500 billion.
• Hands-on experience with ETC, OTC, B2B, and Online channels.

• In-depth knowledge of pharmaceutical laws, GMP, GDP, and marketing regulations.
• Proficient in financial analysis, P&L management, KPIs, and marketing ROI.
• High-level commercial negotiation skills.
• Deep understanding of supply chain and inventory management.

• Strategic, systematic, and decisive mindset.
• Ability to lead turnarounds and perform under high pressure.
• Inspirational leader with the ability to build a highly engaged team.
• Pragmatic, agile, and resourceful ("able to deliver under constraints").