Job Purpose

The Performance Marketing Leader is responsible for leading the Performance Marketing team to drive business growth through data-driven digital marketing strategies. This role focuses on optimizing paid media campaigns, improving lead generation and conversion performance, and achieving business KPIs through effective team leadership and cross-functional collaboration.

Key Responsibilities

Team Management

• Lead and manage the Performance Marketing team to achieve revenue, lead, conversion, and cost KPIs.
• Assign tasks, monitor team performance, and optimize team productivity.
• Set and track weekly, monthly, and quarterly KPIs for each team member and marketing channel.
• Coach, develop, and enhance the capabilities of team members.

Performance Marketing Campaign Management

• Plan and execute digital marketing campaigns across Facebook Ads, Google Ads, TikTok Ads, Zalo, and other paid channels.
• Manage advertising budgets according to the approved marketing plan.
• Monitor and optimize campaign performance to achieve the best results.

Marketing Performance Optimization

• Monitor and optimize marketing performance metrics, including ROAS, CAC, CPL, CPA, and Conversion Rate.
• Analyze marketing data and recommend solutions to improve sales conversion.
• Collaborate with Sales, Content, and Design teams to optimize the sales funnel.

Performance Reporting

• Monitor daily work progress and campaign performance.
• Prepare daily, weekly, and monthly campaign performance reports.
• Identify and report issues related to systems, content, market conditions, and user trends in a timely manner.

Requirements

Education

• Bachelor's degree or above.
• Background in Marketing, Business Administration, Digital Marketing, or related fields is preferred.

Experience

• 3-5 years of experience in Performance Marketing.
• At least 1-2 years of experience in a Team Lead or Supervisor role.
• Experience managing large-scale digital advertising budgets.

Skills

• Strong expertise in paid media, campaign optimization, and budget management.
• Proficient in Google Ads, Facebook Ads, Google Analytics, Looker Studio, and tracking technologies (Pixel, Conversion API & Attribution).
• Data-driven with strong analytical skills (ROAS, CAC, CPL, CPA & Conversion Rate).
• Strong leadership, planning, problem-solving, and team management skills.