JOB SUMMARY

The Area Sales Manager (ASM) is responsible for driving sales growth and achieving business targets within the assigned geographic territory for Hospital channel and Ethical (ETC) products. The ASM will manage a team of Medical Representatives, focusing on promoting products to healthcare professionals, hospital purchasing departments, and institutional clients. This position requires a deep understanding of the hospital sales environment, strategic planning capabilities, and a strong track record in the pharmaceutical industry.

KEY RESPONSIBILITIES

1. Sales Strategy and Execution:

• Develop and implement territory-specific sales strategies to promote Hospital channel and ETC products, ensuring alignment with overall business goals.
• Achieve or exceed sales targets and objectives by managing and driving the performance of the sales team.
• Plan and organize activities to increase market share and enhance product visibility within hospitals and key healthcare institutions.

2. Team Management and Development:

• Lead, train, and motivate a team of Medical Representatives to maximize their performance and achieve individual and territory sales targets.
• Conduct regular field visits to support team members, evaluate their performance, and provide constructive feedback and coaching.
• Facilitate continuous training for the team on product knowledge, sales techniques, and customer relationship management.

3. Hospital and Institutional Relationship Management:

• Build and maintain strong relationships with key stakeholders, including doctors, pharmacists, hospital purchasing committees, and administrators.
• Develop and manage key accounts within the assigned territory to ensure long-term partnerships and effective engagement with healthcare professionals.

4. Market Intelligence and Analysis:

• Monitor and report on market trends, competitor activities, and industry developments within the hospital channel.
• Collect and analyze sales data to identify growth opportunities, optimize sales strategies, and make data-driven decisions.
• Prepare and present monthly and quarterly sales reports to management.

5. Promotional and Marketing Support:

• Collaborate with the marketing team to develop and implement promotional activities, educational events, and product presentations tailored to hospital needs.
• Support product launches and promotional campaigns by planning and executing events, workshops, and seminars targeting hospital stakeholders.

6. Compliance and Ethical Standards:

• Ensure that all sales and promotional activities comply with company policies, industry regulations, and ethical standards.
• Maintain a high standard of integrity and professionalism in all interactions with healthcare professionals and institutional clients.

REQUIREMENTS

1. Education:

• Bachelor’s degree in Pharmacy, Life Sciences, Business Administration, or a related field. An advanced degree is a plus.

2. Experience:

• Minimum of 5 years of experience in pharmaceutical sales, with at least 2 years in a managerial role focused on Hospital channel or ETC products.

3. Knowledge and Skills:

• Strong understanding of the hospital sales environment, including product positioning, tender processes, and institutional decision-making structures.
• Proven experience in managing and developing sales teams within the hospital and ETC segments.
• Ability to build and maintain relationships with key decision-makers in hospitals and healthcare institutions.
• Excellent strategic planning, analytical, and organizational skills.
• Proficient in CRM software and Microsoft Office Suite.

4. Other Requirements:

• Willingness to travel within the assigned territory as required.
• Strong communication, negotiation, and presentation skills.
• Fluency in English is preferred