JOB PURPOSE

• Lead digital marketing and paid advertising activities to strengthen the clinic’s brand, generate qualified patient leads, increase appointment bookings, and support sustainable revenue growth across dental services.

KEY RESPONSIBILITIES

• Develop and execute digital marketing strategies across Google, Facebook, TikTok, Website, and other relevant channels.
• Build the clinic’s reputation through educational, service-focused, and patient-centered content.
• Manage content planning to increase brand awareness, engagement, and patient trust.

• Plan, execute, and optimize Google Ads, Facebook Ads, and TikTok Ads campaigns.
• Generate qualified leads for key dental services such as orthodontics, implants, cosmetic dentistry, and general dental care.
• Manage advertising budgets and optimize CPL, conversion, appointment bookings, and ROI.

• Coordinate the production of videos, images, treatment information, doctor profiles, and patient case content.
• Ensure content is accurate, engaging, brand-aligned, and compliant with healthcare advertising requirements.
• Monitor market trends, competitors, and patient insights to improve content performance.

• Optimize the journey from online inquiry to consultation, appointment, treatment, and follow-up.
• Coordinate with Reception, Customer Service, and Sales Consultants to improve lead response and appointment conversion.
• Track lead quality, booking rates, patient attendance, and treatment conversion.

• Optimize the website, landing pages, SEO, Google Business Profile, Google Maps, chat tools, and booking forms.
• Improve the clinic’s visibility in local searches and provide a seamless online booking experience.
• Manage online reviews and patient feedback to strengthen brand reputation.

• Lead and coordinate Content, Design, Ads, and relevant customer-facing teams.
• Establish workflows, KPIs, and performance standards.
• Manage marketing budgets and report channel and campaign performance to the Director.
• Apply AI, automation, and analytics tools to improve productivity and marketing effectiveness.

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field

• 3-5 years of experience in Performance/ Digital Marketing
• Strong expertise in Google, Facebook, and TikTok Ads
• Good knowledge of Content, SEO, local marketing, and lead conversion
• Experience in dental, healthcare, beauty, or service-based businesses is preferred

• Strong leadership, analytical, and performance optimization skills
• Strategic, hands-on, results-driven, with strong communication and commercial acumen