Job Purpose

The Marketing Manager is responsible for developing and executing strategic and operational marketing plans to drive business growth, brand performance, and customer engagement within the assigned therapeutic area. This role works closely with cross-functional teams to deliver impactful campaigns, optimize omnichannel engagement, strengthen market access initiatives, and ensure excellent brand execution aligned with company objectives and compliance standards.

Key Responsibilities

Brand Strategy & Business Management

• Develop and implement brand strategies to achieve business objectives, including sales growth, market share expansion, profitability, and successful product launches.
• Translate global strategies into localized operational plans suitable for the Vietnam market.
• Lead the execution of annual brand plans and ensure alignment with commercial priorities and customer needs.
• Monitor business performance, market dynamics, and competitor activities to identify opportunities and mitigate risks.
• Manage brand P&L, forecasting, budget allocation, and operational financial planning.

Marketing Execution & Omnichannel Engagement

• Drive the execution of integrated marketing campaigns across multiple channels, including digital and field engagement activities.
• Develop customer-centric engagement strategies and personalized campaigns through omnichannel platforms.
• Design and implement digital initiatives to maximize customer experience and engagement.
• Utilize AI tools and digital capabilities to improve operational efficiency and marketing effectiveness.
• Collaborate with agencies and external vendors to ensure high-quality campaign execution and timely project delivery.

Cross-functional Collaboration

• Partner closely with Sales, Medical, Regulatory, Market Access, Finance, Supply Chain, and other stakeholders to ensure strong brand alignment and execution excellence.
• Work effectively within matrix organizations to support strategic initiatives and cross-functional projects.
• Coordinate with regional and global teams to align local activities with broader organizational strategies.

Market Insights & Customer Understanding

• Analyze market trends, customer insights, research data, and performance metrics to support strategic decision-making.
• Identify emerging opportunities and evolving customer needs to continuously optimize brand direction and engagement strategies.
• Apply market research and analytics to improve campaign effectiveness and business outcomes.

KOL & External Stakeholder Management

• Build and maintain strong relationships with Key Opinion Leaders (KOLs), healthcare professionals, medical societies, and external partners.
• Leverage customer and KOL insights to refine brand strategies and support scientific engagement activities.
• Collaborate with communication agencies, market research vendors, and healthcare associations when required.

Leadership & Team Development

• Coach and develop direct reports through structured development plans and ongoing performance support.
• Foster a collaborative, agile, and high-performing team culture.
• Support organizational initiatives and contribute to broader business transformation projects.

Compliance & Governance

• Ensure all activities comply with company policies, industry regulations, ethical standards, and marketing codes of conduct.
• Maintain strong governance and compliance in all external interactions and promotional activities.

Requirements

Education

• Bachelor’s degree in Pharmacy, Medicine, or other relevant Life Sciences disciplines
• MBA or postgraduate qualification is an advantage

Experience

• Minimum 3 years of experience in pharmaceutical brand management or related commercial roles
• Proven track record in successful marketing campaign execution and business delivery
• Experience in product launch, strategic brand management, or specialty care is highly preferred
• Exposure to cardiovascular, hematology, or specialty therapeutic areas is an advantage
• Experience in market research, insights, or digital engagement initiatives is a plus
• Previous sales or sales leadership exposure is beneficial

Skills

• Strong leadership and cross-functional collaboration skills
• Excellent communication and presentation capability
• Strong project management and organizational skills
• Ability to work effectively in a matrix and fast-paced environment
• High attention to detail with strong accountability and execution mindset
• Understanding of pharmaceutical compliance and regulatory requirements
• Patient Associations and Advocacy Groups