JOB SUMMARY

The National Sales Manager (NSM) is responsible for developing and executing the national sales strategy to achieve the company’s sales and profitability goals. This position involves managing a team of regional and area sales managers, ensuring the effective implementation of sales strategies, and building strong relationships with key stakeholders, including distributors, healthcare professionals, and institutional clients. The ideal candidate will have a proven track record of leading high-performing sales teams within the pharmaceutical industry and possess strong analytical and strategic planning skills.

KEY RESPONSIBILITIES

1. Strategic Sales Planning and Execution:

• Develop and implement the national sales strategy aligned with the overall business goals and market trends.
• Define and monitor sales objectives, targets, and KPIs for regional and area sales teams.
• Formulate and execute action plans to capture market opportunities and address competitive threats.

2. Team Management and Development:

• Lead, mentor, and motivate the sales team to achieve individual and collective sales targets.
• Conduct regular performance reviews and provide coaching to ensure continuous professional growth.
• Facilitate training programs to enhance product knowledge, sales techniques, and industry understanding.

3. Market and Competitor Analysis:

• Monitor market dynamics, competitor activities, and industry trends to identify growth opportunities and develop counterstrategies.
• Analyze sales data and prepare detailed reports to present insights and recommendations to senior management.

4. Relationship Management:

• Build and maintain strong relationships with key accounts, healthcare professionals, KOLs (Key Opinion Leaders), and distributors.
• Represent the company at industry events, conferences, and business development meetings.

5. Budget and Forecast Management:

• Prepare and manage the national sales budget, ensuring effective allocation of resources and adherence to financial targets.
• Forecast product demand and sales volume in collaboration with the supply chain and marketing teams.

6. Cross-functional Collaboration:

• Work closely with the marketing, medical, regulatory, and supply chain teams to align sales strategies with overall business objectives.
• Participate in product launches, promotional activities, and strategic planning sessions.

REQUIREMENTS

1. Education:

• Bachelor’s degree in Pharmacy, Business Administration, or a related field; an MBA or advanced degree is a plus.

2. Experience:

• Minimum of 7-10 years of progressive experience in sales, with at least 3-5 years in a leadership role within the pharmaceutical industry.

3. Knowledge and Skills:

• Strong understanding of the pharmaceutical market, including regulatory environment, distribution channels, and customer segments.
• Proven track record of successfully managing sales teams and achieving business targets.
• Exceptional leadership and people management skills, with the ability to inspire and guide diverse teams.
• Excellent strategic planning, analytical, and problem-solving abilities.
• Proficient in CRM software and Microsoft Office Suite.

4. Other requirements:

• Willingness to travel nationally as required.
• Excellent communication and interpersonal skills, with fluency in Vietnamese and English.