Job Description
Job Overview:
As an OTC Strategy & Marketing Lead, you will play a pivotal role in identifying, developing, and implementing innovative strategies to drive growth and competitive advantage in the over-the-counter (OTC) product segment. You will work closely with cross-functional teams to bring new ideas to life and ensure the successful launch and market penetration of innovative OTC products. This will be initially an individual contributor role with reporting to the “Global OTC Marketing Head”. Administrative reporting will be to the Country Manager – Vietnam. He/she will have the opportunity to build an OTC business ground up in Vietnam in terms of business & team.Key Responsibilities:
- Market Analysis: Identify and analyse industry and market trends to uncover opportunities for innovation in the OTC segment.
- Strategy Development: Develop and implement innovative strategies aligned with the company's objectives and capabilities.
- Cross-Functional Collaboration: Collaborate with the global and local stakeholders to facilitate the development and execution of innovative solutions.
- Feasibility Assessment: Assess the feasibility and potential impact of proposed innovation projects.
- Consumer Insights: Conduct research to identify customer needs and behaviours, and integrate these insights into product development.
- Idea Generation: Generate new product ideas and approaches based on consumer & market understanding.
- Business Case Development: Develop business cases for innovation projects, including cost/benefit analysis and resource requirements.
- Regulatory Compliance: Ensure all new products comply with local and international regulatory standards.
Key Requirements:
- Education: Pharmacist, MBA is prefered.
- Experience: Minimum of 10 years of experience in innovation strategy, OTC product development, or a related field. OTC/FMCG Brand Management experience will be a bonus.
- Skills: Strong analytical, strategic thinking, and problem-solving skills. Excellent communication and presentation abilities.
- Knowledge: In-depth knowledge of the OTC market, regulatory requirements, and consumer trends.
- Personal Attributes: Creative, forward-thinking, and adaptable. Ability to work in a dynamic environment.