Job Description
Job Purpose
The Content Creator is responsible for developing and producing engaging content for the dental clinic’s digital channels to build brand awareness, educate patients, promote dental services, and generate patient inquiries.
Key Responsibilities
- Content Planning & Creation
- Develop content plans covering dental services, oral care, patient education, clinic activities, and promotions.
- Write social media posts, captions, service content, and short-form video scripts.
- Adapt content to different social media platforms and relevant trends.
- Video & Visual Production
- Create short-form videos including dentist Q&As, dental tips, service explanations, and patient stories.
- Handle basic filming, photography, video editing, and visual design
- Clinical & Patient Content
- Work with dentists to verify clinical information and communicate dental procedures accurately and clearly.
- Coordinate patient testimonials and before-and-after content, ensuring appropriate consent and privacy.
- Publishing & Performance
- Publish approved content and maintain content consistency across channels.
- Track reach, views, engagement, inquiries, and other key content metrics to improve performance.
- Collaborate with Marketing, dentists, and clinic teams on campaigns and content initiatives.
- College/Bachelor’s degree in Marketing, Communications, Journalism, Multimedia, or related fields.
- 1–2 years of experience in content creation, social media, or digital marketing.
- Hands-on experience in content writing and short-form video editing.
- Experience in dental, healthcare, beauty, or aesthetic industries is preferred.
- Portfolio demonstrating writing, video, and visual content.
- Strong writing, storytelling, and creative skills.
- Good filming, photography, and video editing skills.
- Understanding of social media platforms, trends, and basic performance metrics.
- Ability to communicate dental/clinical information in a clear, patient-friendly way.