Job Purpose

Lead data management, CRM and business analytics to improve field force effectiveness and support business planning and management decision-making.

Key Responsibilities

Data & System Management (20%)

• Manage sales data integrity, audits and cleansing by channel/account.
• Maintain at least 3 years of historical data; automate reporting and tracking.
• Act as the key contact for Power BI and internal systems; ensure supply and sales data accuracy.
• Provide data insights, project updates and risk reports to country leadership and HQ.

CRM Management (20%)

• Lead CRM implementation, execution and tracking.
• Review CRM operations monthly; improve system effectiveness and simplify processes.

Business Analysis & Controlling (40%)

• Analyze sales performance, target gaps and business opportunities.
• Prepare monthly/quarterly HQ, field force and marketing reviews; support monthly Sales & Marketing meetings.
• Maintain dashboards by product, region/province, ASM/RSM, tender, channel and account.
• Track key accounts: retail, wholesalers, chains and hospitals.
• Evaluate strategies and promotions quarterly.
• Provide fortnightly updates, urgent alerts and relevant industry insights.

Sales Force Effectiveness (20%)

• Track territory performance monthly and workforce utilization.
• Conduct quarterly territory analysis for business action planning.
• Evaluate incentive schemes, payout curves and team performance.
• Track representative performance monthly and capabilities monthly/quarterly.
• Manage sales forecasting; target accuracy within ±5%.

Requirements

Education

• University degree in Economics, Finance & Accounting, Business Administration or a related field.

Experience

• At least 3 years of relevant experience in data management, CRM, business analysis and sales force effectiveness.
• Experience with Power BI, CRM/ERP or sales data management tools.
• Knowledge of business analysis methodologies and best practices.

Skills

• Strong analytical and problem-solving skills.
• Business-oriented, proactive and detail-oriented.
• Strong planning, organization and follow-up skills.